A complete website for Ivo Grup Stroy EOOD: visual direction, structure, development, copy and SEO foundations. A project where I personally delivered every main workstream.
ЦЕНОВ ДИГИТАЛ · Design, development, copy, SEO foundations
01 · The brief
Make the specialisation, process and contact clear.
A construction project is a significant decision. The website needs to explain the company’s services and show its work before asking for trust. I organised the content around the visitor’s journey from initial interest to a specific conversation about a project.
02 · The solution
Services, evidence and contact in a coherent path.
The main offer connects to service areas, project photographs and a process explanation. Headings and concise descriptions help visitors find relevant information, while clear actions and phone contacts provide the next step.
03 · The delivered result
A complete digital presentation of the construction business.
ЦЕНОВ ДИГИТАЛ delivered the design, content, website and SEO foundations for ivogrup.bg. The supplied screenshots below show the work and the decisions behind it. This describes delivery, without claiming measured growth in sales or enquiries.
REAL PROJECT · INTERACTIVE PRESENTATION
A closer look at the actual work.
Explore four author-supplied screens from ivogrup.bg. Switch between sections, enlarge a detail or open the original capture.
ivogrup.bg · PROJECT CAPTURES
The opening screen connects the main service to a photograph of a real project.
Original desktop captures, shown responsively. For the live mobile experience, visit the project website. ivogrup.bg ↗
DESIGN DECISIONS
Four screens. Specific design decisions.
Screenshots were supplied by the project creator. Full compositions are retained so the relationship between content, imagery and actions remains visible.
Read all design explanations
01
The homepage
Establish the specialisation at the start.
The main heading puts steel construction at the centre, with a project photo providing context. Service information and phone contacts are part of the main composition.
For the visitor: understand the offer and where to go next.
02
The house offer
Organise the offer around practical questions.
Construction type, included elements and an example calculation are presented together. Contrast separates the main offer from details and the enquiry action. The price in this supplied screenshot is historical website content, not a current ЦЕНОВ ДИГИТАЛ quote.
For the visitor: a basis for a specific conversation rather than a general promise.
03
Company and projects
Support the introduction with work people can inspect.
Company information sits alongside the project portfolio. Experience has visual context, and visitors can continue into project details.
For the visitor: assess whether the service fits the intended project.
04
Projects and process
Explain what happens after initial interest.
The gallery leads into the workflow: enquiry, site visit, quote, fabrication and installation. The sequence explains how work starts and where the client takes part.
For the visitor: know what to expect after first contact.
SOURCES AND FACTS
What is supported — and what is not measured here.
5.0 / 5
Google rating
Shown in the supplied Business Profile screenshot.
6
Profile reviews
Count in the same screenshot; not automatically updated.
4
Supplied screens
Homepage, offer, company and projects, process.
The rating belongs to Ivo Grup Stroy, not ЦЕНОВ ДИГИТАЛ. The Google screenshot capture date is unconfirmed. Experience and project counts shown in the old screens are business claims, not website performance outcomes.
The proposal defines the handover: files, client access, editing guidance, checks and any ongoing support. The separate handover page explains what to expect and which external costs are agreed separately.