STEP 01 · GOALS
Clarify the direction.
Who will use the website?
What need will it address?
Which action matters most?
What already works well?
What limits apply to timing and resources?
The answers set priorities.
STEP 02 · STRUCTURE
Organise the content.
List the pages the project needs.
Arrange services around customer needs.
Plan navigation and contact paths.
Identify missing copy and images.
Agree languages and functionality.
The design now follows a real purpose.
STEP 03 · DESIGN
Choose a visual direction.
Set colours and typography.
Match them to the business and audience.
Plan readability on phones.
Select relevant images.
Highlight important actions.
Agree the direction before development.
STEP 04 · BUILD
Create the working pages.
Build components within the agreed scope.
Connect menus, buttons and contact paths.
Add approved copy and images.
Set SEO foundations when included.
Configure forms with the chosen service.
Scope extra integrations separately.
STEP 05 · REVIEW
Review before launch.
Review key pages across screen sizes.
Follow navigation and links.
Check forms in their working environment.
Review SEO fields within scope.
Agree and apply needed revisions.
Do not promise unverified metrics.
STEP 06 · LAUNCH AND CARE
Publish and plan ongoing care.
Launch after approval and domain readiness.
Hand over agreed files and access details.
Explain how to edit content.
Agree backups and updates.
Track only configured metrics.
Plan improvements around real use.
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